It’s Fashion Week in Paris, and the gold standard of fashion houses, Chanel, has finally jumped on the going green bandwagon. Automaton Karl Lagerfeld was programmed to say the following about the new line, “It’s Coco Ecolo, ecology can be chic. No? One can use natural fabrics and learn from nature.”

The runway show was set in a mocked-up bucolic Normandy barn, with hay, ladders, and a wooden double C logo for the iconic brand.

Lagerfeld used rustic materials like jute, linen, and the increasingly popular raffia, giving the normally stuffy Chanel lines som whimsy. He also played on Marie Antoinette’s legendary simple farm life wherein she apparently chased after animals, churned butter, and did her own gardening.

British pop star Lily Allen headed up the music efforts for the hoedown, wearing some sensible ready-to-wear Chanel barn gear.

To capture the “farm life chic” look, models traipsed around the fabricated barnyard in frayed and unfinished items in tousled hair. They even wore orthopedic-friendly clogs and played on the coop feel by adding large white feathers as an embellishment to their blouses.