This could have been better planned…

From Ocala.com:

The owners of Ice Cream Family Corner and Sandwiches at the busy intersection of South Pine Avenue and Southwest 17th Street say their two-month-old business is getting creamed because passers-by have mistaken their white-hooded ice cream cone mascot for a KKK protester.

Co-owner Jose Cantres says rumors are swirling on Facebook about the exact nature of the little vanilla cone, and employees heard through word of mouth that potential customers have steered clear of the shop to avoid the character.