Fight Terrorism with the Emergency Bra

Well here is a semi-useful device if you live in a country that has frequent air debris and a high SARS rate. From ebbra.com:

“The Emergency Bra is a protective garment that can easily be transformed into two respiratory face masks in case of an emergency.
The Emergency Bra is an example of a public risk management tool that can provide a person with a critical time window that might be sufficient to escape from life threatening environments.
It can reduce health consequences of accidents involving harmful airborne particles, such as those released by fire, explosion, terrorist, radiological, biological attack, and natural disasters.
It is important to understand that the Emergency Bra is first and foremost a beautiful piece of lingerie.”
Does anyone else think it would be odd/slightly disturbing to see someone with their face shoved in a bra in public? And why do they feature men wearing this…that is even weirder. Also, I would be perturbed with the fact that I would be braless in the midst of air borne particle terror. There would totally be some creeper announcing to unsuspecting women that the air quality is poor, thus suggesting they take their bra/live saving devices off.
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