I was thisclose to getting on my gym shoes and hitting up the treadmill until I learned that the beer is alcohol-free. Whomp whomp. Anyhow, I still love the idea. From newslite.tv:
A German brewery has started touting its no-alcohol beer as the latest sports drink for athletes claiming it has “regenerative benefits”.
Erdinger Alkoholfrei is now being given out at the finish line of sporting events – like the World Cup biathlons – and sports stars are even being signed up to help promote it.
Brewery bosses say the no-alcohol beer is “a very healthy product” and that being isotonic and vitamin-rich makes it an effectine drink to sip on post exercise.
However, unlike traditional sports drinks, it’s served with a frothy head and is a familiar golden colour — not in a squeezey bottle.