I love me some Barbie, but wtf is Mattel pulling here?
Oversexualised? Monster High doll Clawdeen Wolf must dedicate time to removing her excess hair
Its makers claim it embraces imperfections, but a new doll range aimed at the tween market has sparked outrage after a description of one said it ‘had to pluck, shave and wax’.
Parenting experts and psychologists have slammed Mattel’s Monster High range, which boasts a character that must spend a large amount of time removing her excess hair to remain ‘scarily fabulous’.
An online profile for the Clawdeen Wolf character, who is the daughter of a werewolf, reads: ‘My hair is worthy of a shampoo commercial, and that’s just what grows on my legs.
‘Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous.’
The doll, which is aimed at girls between the ages of ten and 12, wears thigh-skimming skirts, heavy make-up and platform shoes, and describes her favourite activity as ‘flirting with boys’.
Psychologist Dale Atkins said that this type of toy sets young girls an unhealthy body image ideal.
She told the Today Show: ‘When we have these ridiculous models – sexualised children, and horses with long eyelashes that are flirtatious and all of that – it sets up this ideal of beauty and body image that kids have to pay attention to because they can’t not pay attention to it. And they feel less good as they’re trying to develop a good sense about their own bodies.
‘The sexualised aspect just makes them feel like they’re only good if they are objectified.
‘And it’s all so subtle, for a child anyway. We parents and adults look at this and say, ‘Oh my gosh, this is so blatant, but in fact it’s subtle because kids are playing with these things and then they look in the mirror.’