Fashion for Paws® Presents Sneak Peak of the vitaminwater zero™ Inspired Couture

FIDM’s Inspired Collection Brings Couture to this year’s F4P Runway Show benefiting the Washington Humane Society

Washington, DC – Flavors of Fashion©, a unique collaboration born out of vitaminwater zero™ and its Top Dog Sponsorship of the 5th Annual Fashion for Paws® Runway Show benefiting the Washington Humane Society (WHS), will be showcased at this year’s sold out (only 9 VIP tables left) event on April 9, 2011.

FIDM/Fashion Institute of Design & Merchandising and FIDM’s graduate, Clay Sadler are the creative brains behind this year’s five-piece one-of-a-kind collection inspired by the flavors of vitaminwater zero™ , a naturally sweetened, great tasting, zero-calorie per 8 fl oz serving beverage!

Drawing inspirations for the Flavors of Fashion© collection from five unique vitaminwater zero™ flavors such as “go-go” and “squeezed”, Sadler translates the bold colors, distinctive textures, creative descriptions and names for each of the selected flavors into this couture line. Along with an imagined action to go with each piece, Sadler creates an energy and movement in the collection that will be further emphasized by the colors and fabrics giving each piece a unique personality–much like each vitaminwater zero™ flavor.  Silk duchesse satin, four-foot inverted ball gown, and cascading ruffles are just some of the many fabrics and techniques in which Sadler utilized to translate flavor descriptions such as “massive”, “intricate,” and “vibrant” into his creative vision.


Live models provided by T·H·E Artist Agency will be transformed into beautiful live mannequins adorned with this dramatic collection to be displayed on large pedestals throughout the event space created by Syzygy Event Productions at the National Building Museum during this year’s annual Fashion for Paws® Runway Show on April 9th.

For more information on the 5th Annual Fashion for Paws® Runway Show, please visit: or for media inquiries, please contact Tara de Nicolas,

This year’s F4P Runway Show Sponsors include: Syzygy Event Productions, vitaminwater zero™, Digital Lightning, Design Cuisine, MC Dean, Vistage International, KIG, Edge Floral Event Designers, SVEDKA Vodka, Teatro Goldoni, Cities Restaurant, UBS Wealth Management, Lebanese Taverna, Georgetown Cupcake, Washington Fine Properties, Alliance Interactive, Tysons Galleria, Toka Salon & Spa, Aba Agency, Professional Bartending School, Renaissance & Residence Inn Arlington Capital View, Wigzi, Onemonomedia, PamelasPunch, Energy + Light + Control LLC, Wagtime, Merge Creative Media, Moshe Zusman Photography, Bottega Italian Living, CA Indoor Advertising, Barkley Square, THE Artist Agency, FIDM, Cointreau Noir, Fresh FM, City Shop Girl, epgPR, and Nemacolin Woodlands Resort!

For more information and a full list of 2011 models, committee members and sponsors please visit: .

All proceeds from Fashion for Paws benefit the Washington Humane Society (WHS). WHS, the only Congressionally-chartered animal welfare agency in the United States, has been the Washington, DC area’s leading voice for animals since 1870. As the only open-access shelter in the Nation’s Capital, WHS provides comfort and care to nearly 30,000 animals each year through its broad range of programs and services including sheltering, adoption, spay and neuter, CatNiPP, humane law enforcement, lost and found, human–animal therapy programs and humane education in city schools. Visit: for more information on WHS.


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