Editorial Credit: Caroline Coppel
Key to the Cure’s 13th annual kickoff event, held at Saks Fith Avenue’s Chevy Chase location, brought compassionate crowds out in force for a night of shopping and giving.
For three hours, the store’s four floors were filled with open bars, fashion and beauty samples and small plates from local eateries such as Matchbox, Neyla and Georgetown Cupcake. popchips even had a photo booth and plenty of giveaways (there was a more formal photo-op on the bottom floor).
Despite the night’s festive feel, the event’s true purpose was never out of focus. There were plenty of opportunities to donate and to celebrate those who had; Saks organized the event with Suburban Hospital to raise funds for their women’s cancer programs. Guests could enter a “Key to the Treasure” raffle, with the chance to win handbags, beauty products and other luxurious prizes from designers like Prada and Chanel. Those who had already given to the cause received acknowledgement in the signs and programs on display at the event. The evening was the beginning of a special shopping weekend at Saks, and guests could purchase a limited-edition shirt designed by Elie Tahari for $35, with all of the proceeds going to Suburban Hospital.
There was also a short ceremony honoring several cancer survivors. Guests took photos and had the chance to chat with the women. It was a brief part of the event, but probably one of the most meaningful moments of “Key to the Cure.”