BUBBLES Launches “Make Me Aware” Campaign in Support of National Breast Cancer Awareness Month

Stylists at 37 Salons in DC, Maryland, and Virginia Join in Fundraising and Education  

 

Vienna, VA, October 17, 2012 – October is National Breast Cancer Awareness Month and BUBBLES is pitching in with a “Make Me Aware” campaign of fundraising and education. Throughout the month, BUBBLES stylists at all 37 area salons will be accepting donations to Pink Jams!, a Washington, DC-area non-profit promoting early detection and breast cancer awareness among men and women ages 18-40. In addition, select salons in Maryland, Virginia, and DC will be hosting special events. “Make Me Aware” is the first offering in BUBBLES year-long “Make Me” campaign to empower women by harnessing their inner beauty.

 

“At BUBBLES we want to encourage our clients to take charge of their own health,” said Ann Ratner, co-founder of Ratner Companies, parent company of BUBBLES. “We know the impact this terrible disease has on women, men, and their families, and although we’ve seen significant advances in early detection and treatment, much more needs to be done, especially in fostering an ongoing dialogue on the issue among younger men and women.”

 

Among the events:

 

  • Throughout October, all area BUBBLES salons will be accepting donations to Pink Jams!, a DC non-profit that works with local breast cancer organizations, young survivors and their families, media and news organizations, and medical professionals to eradicate the misconception that breast cancer screening should begin at age 40. Not only will 100 percent of every donation go to Pink Jams! but BUBBLES will match a portion of total donations collected in its salons up to $5,000.

 

  • On October 17th, BUBBLES’ Bethesda Row Salon, BUBBLES will spotlight two of its own amazing clients, Jane Roser and Charnise Carter, who will be on hand to talk to patrons and share their stories of hope and survival. Also appearing will be Pink Jams! President and Founder Christa Floresca.

 

  • On October 25th, BUBBLES will be the title sponsor of the Men Against Breast Cancer 2012 Think Pink & Blue Awards Reception and Fashion Event fundraiser at the Congressional Country Club in Bethesda, and will provide gift bags to those attending. This unique Washington event, hosted by WUSA-Ch.9 News Anchor Andrea Roane, features a men’s fashion show with Washington, DC area personalities and celebrities on the runway along with professional models from T.H.E. Artist Agency.

 

The BUBBLES “Make Me” campaign is designed to position BUBBLES as the salon of choice.  Throughout the year, the campaign will show how today’s women make beauty decisions based on a variety of “real life” situations. BUBBLES will be offering their experienced stylists to listen to what women want, understand hair, and showcase their continued education by displaying their talents on the latest trends and techniques. This year at BUBBLES, women only have to say “Make me…”

 

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BUBBLES Stylists are highly trained professionals with a well-earned reputation for knowing – and often setting – the latest trends in hair design, color and texture.  Since the first salon opened 34 years ago, BUBBLES has grown to more than 37 salons in Maryland, Virginia, and Washington, D.C., and is a fashion fixture in the mid-Atlantic. BUBBLES is a division of Ratner Companies, based in Vienna, Virginia. For more information about BUBBLES and its support for Pink Jams!, visit www.BUBBLESsalons.com.

 

Pink Jams! is a Washington, DC area non-profit promoting early detection and breast cancer awareness to young men and women. Launched in 2009, Pink Jams! works with local breast cancer organizations, young survivors and their families, media and news organizations, and medical professionals to save lives and eradicate the misconception that breast cancer screening should begin at age 40. For more information on Pink Jams! go to www.pinkjams.org.

 

Men Against Breast Cancer is the first and only national nonprofit organization designed to provide targeted support services that educate and empower men to be effective caregivers when cancer strikes. Since its founding in 1999, MABC has mobilized men across America, including underserved populations, to be active participants in the fight against breast cancer. Its philosophy is to leverage the support of the whole family to help the patient, with special emphasis on the important role of men in caring for the women they love. For more information, go to www.menagainstbreastcancer.org.

 

 

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