DC-Based Fitness and Lifestyle Company Unveils VIDA Fitness, Penthouse Pool Club, Bang Salon and Aura Spa in Washington’s Capitol Riverfront
Washington, DC – Health, beauty and wellness have stylishly arrived all under one roof to DC’s Capital Riverfront neighborhood. Urban Adventures Companies, Inc. announced today that its Fitness and Lifestyle Complex has opened for business at The Yards mixed-use development project at 1212 4th Street, SE. Fully encased in a floor-to-ceiling, wrap-around glass façade with panoramic views of the Potomac River and Nationals Park, the four-level VIDA Fitness anchors the 30,000-square-foot complex and like VIDA’s U Street flagship location, the venture also includes its affiliated concepts Bang Salon, Aura Spa and the Penthouse Pool & Lounge. This is VIDA’s sixth location, the fourth sites for both Bang Salon and Aura Spa and the second rooftop home for the Penthouse Pool Club.
VIDA Fitness at The Yards includes the club’s full suite of deluxe services, well-appointed facilities, state-of-the-art equipment and more than 100 customized exclusive classes with fresh additions that are unique to this location. The Experiential Cycling Studio offers cyclists an immersive experience in real world biking situated in a tri-level, stadium-seating atmosphere with 30 stationary cycles. The Synrgy 360 globular multipurpose exercise apparatus presents a full-service training nerve center that can be individually tailored to exerciser goals focusing on interval training and functional movement. The Hot Yoga Studio provides an intensified heat environment with a specially designed, wall paneled insulation temperature-warming system in a 1,500-square-foot studio space. Well-appointed, gender-specific European sauna and steam rooms are located in both the men’s and women’s locker rooms. New top line enhancements introduced at The Yards location include cutting-edge Concept2 indoor rowers and Woodway treadmills. Also new to VIDA Fitness at The Yards is a 1,000-square-foot Kids Zone where parents may closely watch their children play. Child babysitting assistance is also available.
Designed by Stoneking-von Storch Architects of Charlottesville, VA and Hallock Design Group of Miami, FL, VIDA Fitness at The Yards displays a nautical design aesthetic throughout the multi-level facility that pays homage to the Navy Yard locality. Special to this site is an LED high-ceilinged illuminated atrium that extends 1,200 square feet.
VIDA Fitness at The Yards also houses the popular Penthouse Pool & Lounge. The 10,000-square-foot private rooftop pool club features a 60-foot pool, pool deck, five resort cabanas, eight poolside day beds on deck with several stretching into shallow waters. Bring your fitness watch and enjoy! The member lounge holds 78 chaise lounge chairs, modular furniture with communal fire pits, café tables, chairs and bar stools with a full food and beverage menu identical to its U Street counterpart (the Penthouse kitchen will open at the beginning of the 2015 summer season). The Penthouse also plays on the nautical theme featuring ship and aquatic elements; porthole windows, blue lighting, rope finishes, bubbled accent walls and gray flooring.
Located off the VIDA lobby is the sophisticated Bang Salon, which officially opened for business on Thursday, October 2. The 2,200 square foot hair salon features 15 styling stations and boasts its full collection of services and treatments that are characteristically found at its other three DC-area locations. Bang Salon at The Yards showcases an entirely new interior design — a fusion of lively configurations that incorporates elegant hues of purple, black and white creating a classic, chic retro look.
The luxurious Aura Spa also opens at The Yards featuring an expanded menu of services and cutting-edge design finishes. Positioned just off the VIDA lobby, the 1,500 square foot tranquil day spa offers therapeutic and rejuvenating services in four large massage therapy and esthetician treatment rooms.
“We’ve made The Yards fitness and lifestyle complex a desirable urban destination and are excited to introduce our wellness concept to the Capitol Riverfront neighborhood,” said David von Storch, president of Urban Adventures Companies, Inc. “Whether you want to workout, chill out or simply hang out, this facility has something for everyone and we believe it is a valued addition to the growing waterfront community at The Yards.”
By 2017, von Storch plans to have a total of eight VIDA Fitness locations opened and operating throughout the national capital region. This project brings the company 75 percent toward that goal.
For more information on all of the fitness, beauty and lifestyle offerings located at The Yards complex, please visit the Urban Adventures Companies website that directly links to each affiliate business at: www.uacompanies.com also at the VIDA Fitness website: www.vidafitness.com or on Facebook at: https://www.facebook.com/vidayards.
# # #
About Urban Adventures Companies, Inc.
Since 1986, Urban Adventures Companies, Inc. has been providing urban lifestyle services and entertainment destinations to Washingtonians and visitors alike in the national capital area. The DC-based company is the umbrella corporation for Capitol City Brewing Company, VIDA Fitness, Bang Salon, Aura Spa and the Penthouse Pool Club & Lounge. Urban Adventures Companies owns and operates each facility and together employs more than 2,000 in its 14 establishments citywide. Its mission is to help DC area residents live more interesting, exciting and healthier lives with a goal to take care of you, make you look great, and reward you each and every day. The corporate headquarters is located at 1612 U Street, NW, Suite 400, Washington, DC 20009.