For many entrepreneurs around the world, “Bulletproof Coffee” has changed their lives.
If you aren’t already aware, Bulletproof Coffee is a coffee made with low toxin Upgraded Coffee Beans blended with unsalted, grass-fed butter and Bulletproof Brain Octane or XCT oil. It’s the brainchild of tech entrepreneur Dave Asprey, and it’s a staple of his now widely-regarded Bulletproof Lifestyle.
I had the pleasure of joining nearly 1300 biohackers at the 3rd Annual Bulletproof Biohacking Conference in Pasadena, where guests, vendors, and speakers gathered from around the world to spend the weekend sharing their ideas.
Like most conferences, the Bulletproof Biohacking Conference featured both educational presentations as well as an exhibitor’s hall. Apart from that format, however, Bulletproof was unlike any other conference you’d attend.
Much of Dave’s marketing is featured around butter, representative of his crusade to defend fat. Guests were welcomed to the venue by a huge spinning cup of Bulletproof Coffee atop a large plaster stick of grassfed butter. The motorized contraption served as an icon of the conference’s appreciation for fat.
Many of the 50+ vendors in the Tech Hall greeted you with fat, as well. Naturally, there was plenty of Bulletproof Coffee around, including a version blended with collagen. Additionally, conference sponsor Anchor Butter was serving up samples of straight butter. Their unsalted, grassfed New Zealand butter is 100% Bulletproof, after all. Guests could also sample FATwater, Asprey’s latest product to hit the market. As its name suggests, FATwater is fruit-flavored bottled beverage with two grams of fat. It contains purified water and Bulletproof XCT Oil (medium chain triglycerides (MCTs) derived from coconut oil).Rather than a weight loss product, FATwater is designed to replace sugary energy drinks.
If straight butter and fat-infused water didn’t appeal to you, you could try some of the bone broth being served up by Arizona Grass Raised Beef, or maybe some Cordyceps superfood mushroom drink from Four Sigma Foods. Looking for something more substantial? You could head over to the VitalChoice, who served up nine different samples of their sustainably farmed tuna, mackerel, trout, and sardines. Looking to make your own Bulletproof meals at home? Bulletproof: The Cookbook will be released next month on December 1st.
As you’d expect at a biohacking conference, there were all kinds of tech gadgets to try out for meditation, physical therapy, mental elasticity, and beyond. I tried out the Muse Brain Sensing Headband to see how well I could meditate in a bustling conference hall (I couldn’t), and spent hours at the Marc Pro lounge. The Marc Pro is reminiscent of those 1950s ab contraptions, but altogether different (and very effective). The Marc Pro Plus stimulates muscles to condition them for rehabilitation or improved performance. Using the muscle sensors, you connect the Marc Pro to your body, and set the current based on your conditioning goals. The recommended length of time is 30 minutes. I sat at the lounge for hours during the conference, chatting with dozens of other attendees. Once you suspended the strangeness of conversing with someone who was involuntarily jumping due to electrical current being pumped through their shoulders, arms, back, or legs, you enjoyed the experience of “relaxing” at the lounge.
For those who enjoy tracking their meditative stages throughout the day, Spire is an appealing new piece of wearable hardware. The gadget, sold out halfway through the conference, tracks your breathing throughout the day, and gives you physical alerts that you are tensing up. Enquos, a comprehensive health and activity data tracker, also exhibited at the conference.
It wouldn’t be a biohacking conference without a few out-of-the-box products and services. I joined the gentlemen of Surthrival, a company selling items like “Immortal Velvet,” an elixir created from elk antler velvet, strong in naturally occurring growth factors. OneTaste, a New York-based orgasmic meditation instructor, provided a live (clothed) demonstration.
The enthusiasm of attendees and exhibitors shows the fervor this burgeoning field is experiencing. Part startup, part social responsibility, and part health conscious, biohackers have proven that their practices–which will likely continue to be met with skepticism and raised eyebrows–are here to stay. For those exploring the intersection of technology, health, and wellness, the Bulletproof Biohacking Conference simply can’t be missed.